FRACTIONAL SALES DEVELOPMENT
Experienced Sales Development. Strategy and Execution in One.
Outset provides B2B companies with an experienced outbound sales professional who does more than develop a strategy—we execute it.
From identifying target accounts and building prospect lists to cold calling, email outreach, and qualifying opportunities, we work as an extension of your sales team to build qualified pipeline.
Sales Development Still Works. There’s a Better Way to Execute It.
Building an internal SDR team takes time, money, and management resources. Traditional outsourced sales development can reduce some of that burden, but often relies on junior representatives who are still developing their outbound skills.
Outset takes a different approach. You work directly with an experienced outbound sales professional who develops the strategy, executes the cold calls and email outreach, and continuously improves the program based on real conversations with prospective customers—all without the overhead of building and managing an internal team.
Experienced Professional
Strategy & Execution
Continuous Improvement
Our Sales Development Service
Targeting, List Building & Prospect Research
Define your ideal customer profile, identify target accounts, build prospect lists, and research the right decision-makers for outreach.
Messaging & Outreach Strategy
Develop cold-call talk tracks, email messaging, and an outbound strategy tailored to your target customers and market.
Hands-On Outbound Execution
Personally conduct cold calls, send targeted emails, and follow up with prospects to generate conversations and identify potential opportunities.
Qualification & Meeting Scheduling
Qualify interested prospects, schedule meetings, and provide your sales team with relevant context from each conversation.
Reporting & Continuous Improvement
Track outreach activity and results, share insights from prospect conversations, and continuously refine targeting, messaging, and strategy.
An Extension of Your Sales Team
Outset operates as an extension of your internal sales team, working closely with leadership to understand your business, align with your sales process, and manage outbound development without the need to hire and oversee an additional employee.
Aligned With Your Sales Process
We learn your business, understand your ideal customers, and align outreach and qualification with how your team sells.
Integrated Into Your Workflow
We work within your existing sales processes and systems where appropriate, coordinating prospect activity, meeting handoffs, and follow-ups with your team.
Direct Access & Collaboration
Work directly with the professional managing your outbound program. We collaborate regularly on priorities, targeting, messaging, and results.
Accountability & Visibility
Stay informed through regular communication, activity reporting, pipeline updates, and honest feedback about what’s working and what needs adjustment.
Looking to Build More Sales Pipeline?
Let’s talk about your outbound sales goals, your current approach, and how Outset could support your team with experienced sales development strategy and execution.